FITNESS TOGETHER Scott Thompson New York Area Director Phone (914) 220-8310 scottthompson@fitnesstogether.com www.fitnesstogether.com

Bob Milkie, Fitness Together, Cobble Hill A Brooklyn FT Success Story Bob Milkie had never heard of FT before his business partner mentioned it to him as a prospective design project. Area Director Scott Thompson needed an architect to design several FT centers, and soon after, Milkie and his partner were working on locations in Scarsdale, Mt. Kisco, Port Jefferson and other FT locations throughout New York. Along the way, he got an insider’s perspective on how profitable and turnkey an FT franchise could be: hire a talented manager and a good training staff, and success will follow. A self-described ‘gym rat,’ he decided FT was a wise investment, and he purchased a franchise. Soon after, he scouted for a location in the busy neighborhood of Cobble Hill in Brooklyn. Eight months ago, he hit pay dirt - his doors have been open since April 1st and business has been growing every week. Private Eyes Customers tell Milkie and his staff time and time again how much they appreciate the privacy provided to them at FT. “The trainer is focused, the client is focused, and the result is a stronger, more effective work out.” Each client works out in a private room – so different from the big box gyms many clients have experienced, and disliked, in their past. “The worse thing in the world would be to look like a gym,” says Bob. As an architect and designer, Bob added several ‘bells and whistles’ to his location, with Scott Thompson’s blessing. Lighting enhancements, special finishes like etched glass and upgraded carpets have give his location what he says clients call a “a spa-like feeling.” This upgraded interior works especially well given the professional crowd that this FT draws. Open Door Policy “We try to market to those make over $200K a year,” says Milkie. To reach them, Milkie takes advantage of marketing tools available from FT’s corporate team, including “Get Members” and list marketer “Info USA.” There’s lots of walk-in traffic – which is both a blessing and a curse, as sessions range from $85-$90, too pricey for many who stop in. Targeted mailings help drive those with real interest through the doors. Plus, referrals go a long way: many clients have already introduced their significant others to the FT advantage. “You couldn’t achieve the same level of success with out the FT franchise,” says Milkie. “Somebody’s already created the model and put in the blood, sweat and tears. Our job is to take it to the next level.”